Parade Theme
Get ready to bloom, buzz, flutter, and fly through the streets of King William! The 2027 King William Fair Parade theme, Pollinator Pachanga, is a colorful celebration of the pollinators, plants, and habitats that keep San Antonio’s natural world thriving.
Inspired by the ecosystem of the San Antonio River, this year’s theme celebrates the incredible relationship between our native plants and the birds, bees, butterflies, bats, beetles, and other pollinators that call our region home. From wildflowers and native grasses to the tiniest bee and magnificent monarch, each plays a part in the beautiful, interconnected ecosystem growing, buzzing, and blooming all around us.
And because this is the King William Fair Parade, we’re not simply admiring nature - we’re throwing it a pachanga!
Think enormous flowers, fabulous butterflies, buzzing bees, colorful birds, magnificent monarchs, blooming cacti, native wildflowers, towering trees, swaying grasses, busy beetles, marvelous moths, bats, blossoms, vines, petals, pollen, and fantastical creations inspired by the San Antonio River and South Texas landscape.
Go wild. Get weird. Let nature inspire you.
Whether you bloom, buzz, crawl, flutter, fly, or grow, Pollinator Pachanga is our chance to celebrate the wonderfully wild ecosystem we share and the plants and creatures doing some very big work to keep San Antonio blooming.
So spread your wings, shake your petals, and join the Pachanga!
¡Viva Fiesta! ¡Viva Pollinator Pachanga!
The King William Fair officially begins when the Parade steps off at 9:00 am.
Parade lineup begins at 6 a.m. and steps off promptly at 9 a.m.
Thanks to the King William Fair proceeds, which includes Parade entry fees, the King William Association has donated close to $900,000 in grants and scholarships since 2001.
Fees:
All applicants pay a $25 nonrefundable application fee.
Neighborhood resident: (King William and Lavaca): $100
Non-profit organization: $125, and require proof of 501(c)(3) status
Business: $175
If you have additional questions or would like to tell your story about King William, please email us at alicia@kwfair.org.
PARADE route
Beginning on E. Guenther at Eagleland, the Parade travels through the Fair Zone, and ends on Adams at Eagleland.
The Parade route is 1.5 miles long and lasts approximately 90 minutes
Viewing is available along the total length of the Parade route. Viewing within the Fair Zone requires admission to the Fair.
Free viewing located on Adams Street in between Pereida and Eagleland Dr. and on E. Guenther Street in between S. Alamo & Eagleland Dr.
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VOLUNTEER
Calling all confident, upbeat volunteers for line-up organization, Parade wrangling, and banner carrying—a fun and easy way to get involved! If you can handle the heat, make quick decisions, and bring the energy, we’d love to have you. Help us build the Parade vibe—sign up today!
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WRANGLE ON, SUE!
Wrangle On, Sue! The King William Fair honors Sue Duffy, who was Chief Parade Wrangler from 2007 until her death in 2017. Although Sue did not live in the neighborhood, she devoted countless hours to curating and cultivating the parade into a city-wide favorite. Sue was also a former Fair performer (Irish dance), and loved spending time in the ‘hood