Calling All Entertainers & Artists!

Parade Theme

The Great Fiesta Bake Off Sugar & Spice, plus everything nice—that's what Fiesta is made of.

Get ready to turn up the heat and whisk up some fun—this year’s parade theme is a delicious celebration of creativity, community, and culture: The Great Fiesta Bake Off!

Inspired by the warmth of family kitchens and the joy of sharing food, this year’s parade invites participants to showcase the flavors of Fiesta through dazzling floats, costumes, and performances that celebrate all things sweet, savory, and spectacular. From towering pastel cakes and colorful conchas to cotton candy skies and treasured family desserts, the parade will be a visual feast of local flavor and creative expression.

Participants are encouraged to bring their best “bakes” to life through imaginative designs—think larger-than-life cupcakes rolling down the street, dancing churros, or mariachi marzipan bands. Whether you're celebrating a classic San Antonio treat or adding your own twist, let your creativity rise like dough and sprinkle your float with a little extra sweetness.

Just like any great bake off, this event is about more than ingredients—it’s about heart, heritage, and sharing what makes your community special. Whether inspired by abuela’s secret recipe or the joy of Fiesta itself, this year’s parade is your chance to serve up something unforgettable.

The King William Fair officially begins when the Parade steps off at 9:00 am.

Parade lineup begins at 6 a.m. and steps off promptly at 9 a.m.

Thanks to the King William Fair proceeds, which includes Parade entry fees, the King William Association has donated close to $900,000 in grants and scholarships since 2001.

Fees:

All applicants pay a $25 nonrefundable application fee.

Neighborhood resident: (King William and Lavaca): $100

Non-profit organization: $125, and require proof of 501(c)(3) status

Business: $175

If you have additional questions or would like to tell your story about King William, please email us at alicia@kwfair.org.

parade policies and procedures

PARADE route

Beginning on E. Guenther at Eagleland, the Parade travels through the Fair Zone, and ends on Adams at Eagleland.

The Parade route is 1.5 miles long and lasts approximately 90 minutes

Viewing is available along the total length of the Parade route. Viewing within the Fair Zone requires admission to the Fair.

Free viewing located on Adams Street in between Pereida and Eagleland Dr. and on E. Guenther Street in between S. Alamo & Eagleland Dr.

Parade Route

  • VOLUNTEER

    Calling all confident, upbeat volunteers for line-up organization, Parade wrangling, and banner carrying—a fun and easy way to get involved! If you can handle the heat, make quick decisions, and bring the energy, we’d love to have you. Help us build the Parade vibe—sign up today!

  • WRANGLE ON, SUE!

    Wrangle On, Sue! The King William Fair honors Sue Duffy, who was Chief Parade Wrangler from 2007 until her death in 2017. Although Sue did not live in the neighborhood, she devoted countless hours to curating and cultivating the parade into a city-wide favorite. Sue was also a former Fair performer (Irish dance), and loved spending time in the ‘hood