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King William Parade


The 2023 King William Fair Parade applications process is now open online. To increase the chances of your application being accepted, keep in mind the Parade committee is looking for "wow factor", the ability to follow the Parade's theme, and relationship to the King William neighborhood and or surrounding neighborhoods. Please take your time to describe your entry, this will be a judging factor. The 2023 King William Fair Parade's theme is "A Story About Fiesta".

If you have additional questions or would like to tell your story about King William, please email us at

A Story About Fiesta

This year’s Parade theme, “A Story About Fiesta” reveals the timeline behind our city's favorite annual tradition, starting in 1891. The Parade's moving timeline will tell a story that shares our people's culture, history, and traditions that annually come together to celebrate the great state of Texas by hosting a Fiesta.
The King William Fair Parade is scheduled for April 29, 2023. Parade lineup begins at 6 a.m. and steps off promptly at 9 a.m.

Parade acceptance or rejection notices will be emailed to you on January 20, 2023.

With your acceptance email, you will receive an invoice for your Parade entry fee, which is due March 10, 2023. Parade entry fee is $150. Neighborhood residents (King William and Lavaca) Parade entry fees are $75. Non-profit organization fees are $100, and require proof of 501(c)(3) status. Thanks to the King William Fair proceeds, which includes Parade entry fees, the King William Association has donated close to $800,000 in grants and scholarships since 2001.

The King William Fair officially begins when the Parade steps off at 9:00 am.
Beginning on E. Guenther at Eagleland, the Parade travels through the Fair Zone, and ends on Adams at Eagleland.
  • The Parade route is 1.5 miles long and lasts approximately 90 minutes
  • Viewing is available along the total length of the Parade route.
  • Free viewing located on Adams Street in between Pereida and Eagleland Dr. and on E. Guenther Street in between S. Alamo & Eagleland Dr.
Please review the following documents and information below before submitting your application:

2023 Parade Policies & Procedures


Wrangle On, Sue honors Sue Duffy, who was Chief Parade Wrangler from 2007 until her death in 2017. Although Sue did not live in the neighborhood, she devoted countless hours to curating and cultivating the parade into a city-wide favorite. Sue was also a former Fair performer (Irish dance), and loved spending time in the ‘hood


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