The King William Fair officially begins when the Parade steps off promptly at 9:00 am.
This year’s Parade theme "A Story About Fiesta
" is designed to give our audience the ultimate Fiesta experience. Our goal is to educate our Fairgoers on why San Antonio throws a two-week party in April. We also strive for our Parade audience to feel as though they have experienced everything Fiesta SA has to offer within 90 minutes.