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King William Parade


The 2023 King William Fair Parade applications process is now open online. To increase the chances of your application being accepted, keep in mind the Parade committee is looking for "wow factor", the ability to follow the Parade's theme, and relationship to the King William neighborhood and or surrounding neighborhoods. Please take your time to describe your entry, this will be a judging factor. The 2023 King William Fair Parade's theme is "A Story About Fiesta".

If you have additional questions or would like to tell your story about King William, please email us at


2023 Parade Theme

This year’s Parade theme, “A Story About Fiesta” reveals the timeline behind our city's favorite annual tradition, starting in 1891. The Parade's moving timeline will tell a story that shares our people's culture, history, and traditions that annually come together to celebrate the great state of Texas by hosting Fiesta San Antonio.

For more information about the Parade and to apply, click on the Apply to Be in the Parade button above.
The King William Fair officially begins when the Parade steps off at 9:00 am.
Beginning on E. Guenther at Eagleland, the Parade travels through the Fair Zone, and ends on Adams at Eagleland.
  • The Parade route is 1.5 miles long and lasts approximately 90 minutes
  • Viewing is available along the total length of the Parade route.
  • Free viewing located on Adams Street in between Pereida and Eagleland Dr. and on E. Guenther Street in between S. Alamo & Eagleland Dr.


Wrangle On, Sue honors Sue Duffy, who was Chief Parade Wrangler from 2007 until her death in 2017. Although Sue did not live in the neighborhood, she devoted countless hours to curating and cultivating the parade into a city-wide favorite. Sue was also a former Fair performer (Irish dance), and loved spending time in the ‘hood


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