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King William Parade

The King William Fair officially begins when the Parade steps off promptly at 9:00 am.

A Story About Fiesta

The King William Fair officially begins when the Parade steps off promptly at 9:00 am. This year’s Parade theme "A Story About Fiesta" is designed to give our audience the ultimate Fiesta experience. Our goal is to educate our Fairgoers on why San Antonio throws a two-week party in April. We also strive for our Parade audience to feel as though they have experienced everything Fiesta SA has to offer within 90 minutes.


Beginning on E. Guenther at Eagleland, the Parade travels through the Fair Zone, and ends on Adams at Eagleland.
  • The Parade route is 2 miles long and lasts approximately 90 minutes
  • Viewing is available along the total length of the Parade route.
  • Free viewing located on Adams Street in between Pereida and Eagleland Dr. and on E. Guenther Street in between S. Alamo & Eagleland Dr

2020 GRAND MARSHAL

The reason for the Fiesta season is to celebrate Texas' battle for independence. José Antonio Navarro, who's house is now a state historic site, was an influential political figure during the momentous 55 years (1810–1865) when Texas’ destiny was forged. Navarro served in Texas legislatures under Mexico, the Republic of Texas and the state of Texas. In addition, he served on the committees that wrote the first two Texas constitutions in 1836 and 1845

2020 HONOR GUARD

FIESTA COMMISSION

FIESTA COMMISSION

Pictured is 2019 Miss Fiesta 
Fiesta® San Antonio started in 1891 as a one-parade event as a way to honor the memory of the heroes of the Alamo and the Battle of San Jacinto. That historic commemoration still takes place, but for more than a century, Fiesta® has grown into a celebration of San Antonio’s rich and diverse cultures. Fiesta® has evolved into one of this nation’s premier festivals with an economic impact of more than $340 million for the Alamo City. Funds raised by official Fiesta® events provide services to San Antonio citizens throughout the year.

APPLY TO PARTICPATE

Do you think your group has what it takes to bring more "WOW" to our 2020 King William Parade? Then we want to hear from you!

Parade applications are open from October 2, 2018 - February 5, 2020

WRANGLE ON SUE!

Wrangle On, Sue honors Sue Duffy, who was Chief Parade Wrangler from 2007 until her death in 2017. Although Sue did not live in the neighborhood, she devoted countless hours to curating and cultivating the parade into a city-wide favorite. Sue was also a former Fair performer (Irish dance), and loved spending time in the ‘hood

2019 PARADE AWARDS

PARADE ARCHIVES

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