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Be a Parade Participant

The King William Fair, a major Fiesta® San Antonio event since 1968, draws over 35,000 attendees. As per tradition, the King William Fair does not officially begin until the Parade steps off at 9:00 a.m. sharp to travel a 1.5-mile route through the neighborhood. The Fair includes Art & Craft exhibitors, Food Vendors, Beverage Stations, Entertainment Stages, and a Kids Kingdom, which combine to create a truly unique family event. Proceeds from the King William Fair support fine art instructional programs in neighborhood schools, fund college scholarships for local students, and create revitalization and preservation efforts in the King William Historic District.

The 2024 King William Fair Parade's theme is "Love is in Bloom."

Applications have closed.

Selection Criteria

  • Entries are selected based primarily upon performance, entertainment values and ability to follow this year's theme. Keep in mind that a large part of the audience will be children. Preference is given to local performance and arts groups not associated with other Fiesta events.
  • Elected officials representing the King William Neighborhood will be invited to participate by invitation only.
  • Prior parade participation does not guarantee automatic acceptance.
  • The decision of the Parade Committee in accepting or rejecting applications is final. Inquiries questioning or disputing the committee’s decisions will not be accepted.
  • The Parade Committee accepts no responsibility for any expenses incurred by entrants, whether accepted or not.

Important Dates & Deadlines

February 5, 2024 – Application Deadline
Any application received after February 5 will be considered late. No exceptions.

March 1, 2024 – Notification of Acceptance & Invoices Sent
We will email notification of acceptance or rejection. If accepted, we will include an invoice for fees due and a reminder to submit proof of vehicle insurance and signed waivers.

March 8, 2024 – Deadline for Payment
Deadline for payment, proof of vehicle insurance, and proof of liability insurance for vehicle and equestrian units. Last date to receive a refund per the Refund Policy.

April 13, 2024 – Mandatory Parade Participant Meeting
Time: 10:00 a.m. – 11:30 a.m.
1443 S. St. Mary's St. San Antonio, TX 78210
  • Your Parade position and route details will be distributed at this meeting.
  • At least one representative from your group must attend.
  • Participants not attending this meeting WILL BE DENIED ENTRY.
April 27, 2024 – King William Fair Parade
Line-up will start as early as 6:30 a.m. The Parade kicks off at 9:00 a.m. SHARP.

Fees & Required Documents

You are NOT required to submit payment, proof of vehicle insurance, or individual signed waivers with your application. If your application is accepted, you will receive an email invoice with instructions to pay the fees and a request for proof of vehicle insurance (if applicable) and signed waivers.

$25 non refundable application fee

$75 for residents of King William and Lavaca
$100 for non-profit organizations (IRS determination letter required)
$150 for non-residents

Vehicles and Equestrian Units MUST provide proof of OR purchase current liability insurance listing the King William Association and The Fiesta Commission as additional named insureds.
$50 (optional) for walking units
$110 (required) for vehicle units (floats on pickups or flatbeds)
$154 (required) for equestrian units
The King William Fair and Parade go on rain or shine. The Fair is not responsible for goods or equipment damaged due to inclement weather.

Your application is a commitment to participate in the King William Fair Parade. If a written or emailed notice of cancellation is received on or before March 8, 2024, 50% of all fees will be refunded. After March 8, 2024, there will be no refund of any fees, even if the event is cancelled.
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