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Be a Parade Participant

The King William Fair, a major Fiesta® San Antonio since 1968, draws approximately 40,000 attendees. As per tradition, the King William Fair does not officially begin until the Parade steps off at 9:00 am sharp. The Fair includes Art & Craft exhibitors, Food Vendors, Beverage Stations, a 2-mile Parade route, 5 stages of entertainment and the Kids Kingdom, which combine to create a truly unique family event. Proceeds from the King William Fair support fine art instructional programs in neighborhood schools, fund college scholarships for local students, and create revitalization and preservation efforts in the King William Historic District.

APPLICATIONS FOR THE 2020 KING WILLIAM FAIR ARE NOW CLOSED. Thank you to all Parade Entertainers who submitted applications by our February 5 application deadline. Our Parade Entertainer selection process has been completed for 2020. Please check back this fall for our 2021 vendor application.
Please review the following documents and information below before submitting your application:

2020 Parade Policies & Procedures

Selection Criteria

  • Entries are selected based primarily upon performance, entertainment values and ability to follow this year's theme. Keep in mind that a large part of the audience will be children. Preference is given to local performance and arts groups not associated with other Fiesta events.
  • Elected officials representing the King William Neighborhood will be invited to participate by invitation only.
  • Prior parade participation does not guarantee automatic acceptance.
  • The decision of the Parade Committee in accepting or rejecting applications is final. Inquiries questioning or disputing the committee’s decisions will not be accepted.
  • The Parade Committee accepts no responsibility for any expenses incurred by entrants, whether accepted or not.

A Story About Fiesta

2020 Parade Theme

This year’s Parade theme is designed to give our audience the ultimate Fiesta experience. Our goal is to educate our Fairgoers on why San Antonio throws a two-week party each April. We also strive for our Parade audience to feel as though they have experienced everything Fiesta® San Antonio has to offer within our one-hour Parade.

As per tradition, the Parade’s story will be told using storyline banners.There are approximately 20 banners which will sum up the history and reason why we celebrate Fiesta® San Antonio. To complete these storyline banners, we are looking for entries to either represent a Fiesta event dating between 1891 and 1968, represent their own Fiesta event or another San Antonio annual celebration.

If you have any questions about this year’s Parade theme “A Story About Fiesta,” please email our Chief Parade Wrangler at Remember, your acceptance to the Parade is based on how well you follow the theme, your relationship with the King William community and your “WOW Factor."

Fees & Required Documents

You are NOT required to submit payment, proof of vehicle insurance, or individual signed waivers with your application. If your application is accepted, you will receive an email invoice with instructions to pay the fees and a request for proof of vehicle insurance (if applicable) and signed waivers. We will send notification of acceptance or rejection by email on February 29, 2020.

Proof of Vehicle Insurance (valid through April 25, 2020, for each vehicle)

Application Processing Fee (online payment or check made payable to “King William Fair”):
EARLY BIRD PRICING (until January 8)
Application must be received no later than January 8.
$50 for residents of King William and Lavaca
$75 for non-residents

APPLICATION FEE (full price after January 8)
Applications received after January 8 do not qualify for the Early Bird pricing.
$75 for residents of King William and Lavaca
$100 for non-residents

Optional: One-day “User Policy” Liability Insurance Fee
Vehicles and Equestrian Units MUST provide or purchase current liability insurance listing the King William Association and The Fiesta Commission as additional named insureds.
$52 (optional) for walking units
$160 (required) for vehicle units
$135 (required) for equestrian units

Payment instructions will be sent with your notice of acceptance on February 29, 2020.

The King William Fair and Parade go on rain or shine. The Fair is not responsible for goods or equipment damaged due to inclement weather.

Your application is a commitment to participate in the 2019 King William Fair Parade. If a written or emailed notice of cancellation is received on or before March 13, 2020, we will refund your application fee and 50% of any insurance fees. After March 13, 2020, we will not refund any fees, even if we cancel the event.

Important Dates and Deadlines

January 8, 2020 – Early Bird Application Deadline
Applications received by January 8 will receive Early Bird pricing if selected to particpate. Applications received after January 8 will be charged full price if selected to participate.

February 5, 2020 – Deadline for Applications
Any application received after February 5 will be considered late. No exceptions.

February 29, 2020 – Notification of Acceptance & Invoices Emailed
We will email notification of acceptance or rejection. If accepted, we will include an invoice for fees due and a reminder to submit proof of vehicle insurance and signed waivers.

March 29, 2020 – Deadline for Payment
Deadline for payment, proof of vehicle insurance, and proof of liability insurance for vehicle and equestrian units. Last date to receive a refund per the Refund Policy.

April 9, 2020 – Mandatory Parade Participant Meeting
Time: 6:30 p.m. – 8:00 p.m.
420 E César E. Chávez Blvd, San Antonio, TX 78204
  • Your Parade position and route details will be distributed at this meeting.
  • Discounted Fair admission wristbands will be available to purchase at this meeting.
  • At least one representative from your group must attend.
  • Participants not attending this meeting WILL BE DENIED ENTRY.
April 25, 2020 – King William Fair Parade
Line-up will start as early as 6:30 a.m. The Parade kicks off at 9:00 a.m. SHARP.

The King William Fair is a non-smoking event. Smoking is prohibited in all public areas within the Fair Zone.

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